You know the feeling. The colors. The font. The subtle symbolism that you will only understand if you covet it. Which if the publishers have done their job successfully, you will.
The cover art of a book does more than just inform a shopper of the title and author, it sells the words behind it. It sells you as a writer. So how much of this is in your hands once you've signed that dotted line?
As we've seen with the Liar cover fiasco, authors don't always have a big part in process. Here, Sonya Chung relays how both the author and publisher play a role.
Not all great pieces of literature have stellar covers and vice versa. But catching the eye of consumers can make a huge difference in how well a book will sell. And good sales=happy publishers. Happy publishers=happy writer.
As a consumer, how much do you judge a book by its cover?