Unless you’ve been hiding under a rock (and even if you have been - if Wi-Fi can go these places it can go anywhere) you’re aware that Young Adult books are rockin’ the charts. And the sales figures. With a 13% growth over 2008, Young Adult books are the high point in an industry that is otherwise seeing losses. We’re seeing more agents looking for YA, more publishers looking for YA and now Borders is getting in on the action with their new YA “shop,” Ink.
Ink is a stylized section within the traditional Borders store; the bright décor, laid back feeling, and merging of traditional books with manga and graphic novels is intended to click with a younger segment of the population. But is it a step in the right direction or are they overdoing it?
On the one hand, it’s a good thing for the mainstream to recognize what a powerhouse Young Adult books are in the marketplace. A larger area for (hopefully) a larger selection of books that appeal to teens, yes, but also pre-teens and adults can be a boon for YA writers, like me.
On the other hand, the neon colors, overly bright lighting and plethora of non-book “merchandise” (I’m being very, very nice here) is a huge turn off. Rather, I would like to see a Young Adult section that keeps the décor sparse, showcases a thoughtful selection of books, offers places to lounge while browsing and provides free Wi-Fi. After all, that’s what my local independent offers – and I happily spend my money there.
Read more about Ink here.